SEVEN DAYS IN THE ART WORLD-CHAPTER2-THE FAIR

"Keller explains this approach: 'If you go after art and quality, the money will come later... We have to make the same decisions as the artists. Do they create great art that sells well? With the galleries, its the same. Are they commercial or do they believe in something? We're in a similar situation.'(p. 82)"

"There are no red dots on the wall. Such an overt gesture at commerce is considered tacky.(p. 87)" I never understood why there are so many rules. Its only an exchange of money, but it can't be treated like one.

"Unlike other industries, where buyers are anonymous and interchangeable, here artists' reputations are enhanced or contaminated by the people who own their work.(p. 88)" Who cares who buys the work? Money is money, right? I guess I just don't get the whole business/reputation relationship. Art dealers are more like politicians than business men it seems.

"Collectors may come and go, but a strong stable of artists with developing careers is essential to a gallery's success. In the business of museum-caliber art, supply is more delicate and dicey than demand.(p. 89)" A strong stable? I don't want to be in a "stable"...

The difference between dealers, as in artist-oriented dealers, collector-focused dealers and curators' dealers are outlined on page 91.

"In a world that has jettisoned craftsmanship as the dominant criterion by which to judge art, a higher premium is put on the character of the artist. If artists are seen by creating art simply to cater to the market, it compromises their integrity and the market loses confidence in their work.(p. 98)" How would they know if artists are working for themselves or "the market"? They want an artist who sells, but not one who intentionally makes art to sell?